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Leadership Team

Committed to providing excellent patient care and delivering the latest clinical advancements. Get to know our leadership team.  

Simon Castellanos

Chief Executive Officer
Simon Castellanos

Simon Castellanos joined Western Dental and Brident Dental & Orthodontics in January 2014 as the Chief Executive Officer.

Mr. Castellanos has dedicated nearly two decades of his professional career to the health and well-being of the patients his companies have served.. Prior to joining Western Dental, he successfully led as the President of Fresenius Medical Services (FMS), the largest US division of Fresenius responsible for dialysis treatment to over 160,000 patients at 2,060 outpatient facilities and 900 hospitals across the country. Under his leadership at FMS, overall quality outcomes including hospitalization and mortality rates improved substantially due to standardization of processes and protocols, and globally Fresenius was named a Most Innovative Company by Forbes for three consecutive years. Before that, Mr. Castellanos directed improvement in outcomes and overall results through several leadership roles at Fresenius, and at Gambro Healthcare International.

Mr. Castellanos is known for his passion for best-in-class quality in clinical outcomes and patient care, and his strong belief that employees’ steadfast commitment together with proven protocols will best enable successful results.

Louis Amendola

Chief Dental Director & V.P. of Recruiting
Louis Amendola

Dr. Amendola is a multi-skilled dental professional with more than 20 years of experience in the dental field, particularly in the area of quality assurance. In addition to monitoring, upgrading and improving quality assurance practices throughout the company to ensure that they adhere to the highest standards, he supervises Western Dental's quality assurance team of more than 20 dental care professionals and support personnel, and is responsible for staffing, training, office assessment and peer review. Dr. Amendola received his bachelor of science degree (B.S.) from the University of California, Irvine, and his doctor of dental surgery degree (D.D.S.) from the University of Southern California.                         

David Joe

Chief Financial Officer
David Joe

Mr. Joe is a financial executive with experience in various companies. He is responsible for managing all the day-to-day financial operations at Western Dental's offices and its more than 250 dental centers, including financial planning and analysis, budgeting and cost control management. Prior to joining Western Dental, Mr. Joe worked at Arthur Andersen where his activities comprised various aspects of corporate finance, initial public offerings, acquisitions, mergers and due diligence. Mr. Joe is a certified public accountant in the State of California (inactive), and has a degree in accounting from California Polytechnic University, Pomona.

Roderick Place

Senior Vice President of Operations
Roderick Place

Mr. Place is the Vice President of Operations and is responsible for enabling the highest quality patient care and driving operational excellence across all Western Dental and Brident Dental and Orthodontic locations. As the operations lead, Mr. Place identifies and implements internal and external best practices, works closely with clinical leadership to enhance the patient experience, and fosters integration of field operations with other critical corporate departments.

Mr. Place joined Western Dental in March 2013 from MedQuest Associates Inc., a subsidiary of Novant Health where he was Vice President of Radiology Operations. At MedQuest, Mr. Place was responsible for improving the clinical quality, patient satisfaction, and overall network of acute care and outpatient radiology operations across the Southeast. Prior to MedQuest, Mr. Place held a variety of operational management and marketing positions at Eli Lilly and Parke-Davis Pharmaceuticals.

Stuart Gray

Chief Operating Officer, Western Dental Benefits Division
Stuart Gray

Mr. Gray is responsible for leading Western Dental Benefits Division. Mr. Gray has over 20 years of experience in the managed dental care industry. In addition to support and expand Western’s existing managed care programs; Mr. Gray also plays an important role in setting Western’s strategic course for universal healthcare under federal healthcare report legislation. Mr. Gray‘s experience includes serving as the COO of Liberty Dental Plan, and as the VP of Operations for Universal Care. Mr. Gray is degreed and certificated, Communication Management, from United States Armed Forces Institute.               

Jeffrey Miller

Senior Vice President & General Counsel
Jeffrey Miller

Mr. Miller is the Company's Senior Vice President and General Counsel and oversees all legal matters, including corporate governance, acquisitions, regulatory compliance, litigation, and government affairs. Mr. Miller has dedicated the majority of his professional career supporting health care organizations to deliver the highest quality patient care, including hospitals, dialysis facilities and radiology practices.

Prior to joining Western Dental, Mr. Miller was the General Counsel and Chief Compliance Officer for Imaging Advantage, a radiology practice management company. Previously, Mr. Miller spent several years overseeing the legal affairs for DaVita, a leading provider of kidney care with over 2,000 dialysis centers across the United States. He was formerly with Latham & Watkins, where he represented large health insurance companies, hospitals and pharmaceutical companies. Prior to entering private practice, Mr. Miller worked at RAND Health where he advised state governments in connection with health care financing initiatives aimed at increasing access to care. Mr. Miller received his J.D. from Georgetown University, a Masters of Public Health from Johns Hopkins and a Bachelor of Arts from Duke University.

Joshua Marder

Chief Marketing Officer
Joshua Marder

Mr. Marder serves as Chief Marketing Officer and is responsible for advertising, defining and enabling an exceptional patient experience, and for local outreach to the communities Western Dental serves.

Mr. Marder is a seasoned consumer marketing executive with particular experience in building brands for personal and family health decisions. Prior to joining Western Dental in September 2013, he was Director of Marketing for the Nature Made Vitamins & Supplements brand at Pharmavite, LLC, through a period of rapid growth and innovation. Prior to that experience he led strategy and brand development on well-known brands at several of the world’s largest consumer companies including Unilever and Procter & Gamble.

Andrew Eddy

Vice President Real Estate & New Office Development
Andrew Eddy

Mr. Eddy is the Company's Vice President of Real Estate and New Office Development.  As the real estate lead, Mr. Eddy is responsible for the company’s office growth objectives, facility management operations, lease administration and construction functions in support of all dental facilities and other critical corporate departments.

Prior to joining Western Dental, Mr. Eddy had over 20 years’ experience in the commercial real estate field as an internal executive and consultant supporting a number of national brands.  He was director of Retail Real Estate for AT&T Wireless/Cingular during a period of seven fold store growth.  Mr. Eddy holds a Certified Facility Manager designation through the International Facility Management Association with a Business Degree in Real Estate Finance from the University of Southern California.