ORANGE, Calif., October 11th, 2021 – Western Dental, a national leader in dental and orthodontic care, today announced that Vikram Sarma has joined the organization as Vice President, Direct to Consumer and eCommerce. His appointment is part of the organization’s expanding outreach to patients who can benefit from clear aligners, dental implants, overdentures, and oral health products for use at home.
Mr. Sarma has successfully grown direct-to-consumer and business-to-business sales through traditional and digital marketing for over 20 years at both established Fortune 500 firms and start-ups. Most recently he was Vice President Growth Marketing for Actegy Health, where he led marketing and dramatically increased medical device sales in North America through multiple channels. He began his career at Proctor & Gamble Company in 2001 and held positions of increasing responsibility during a 10-year tenure. He helped shape and launch new brands like Bounty and Charmin Basic to better serve more households across a wider economic spectrum. He then moved to The Clorox Company where, as the Senior Director Marketing, he helped shape a successful innovation portfolio of new products and product capabilities and supported it with marketing campaigns that brought more households into the Clorox franchise.
“We welcome Vikram to the Western Dental team,” said Daniel D. Crowley, Chairman and Chief Executive Officer of Western Dental. “He has the right experience to help us succeed as we explore exciting new ways to serve the oral health needs of patients wherever they live.”
“Finding ways for Western Dental to reach and serve more consumers is an exciting mission,” said Mr. Sarma. “This organization, with its outstanding team, clearly has the potential to participate in a much larger way in the marketplace for products that enhance oral health and aesthetics.”
Mr. Sarma earned a Bachelor of Arts in Economics & Political Science at the University of Michigan, Ann Arbor, and a Master’s of Business Administration from the University of Minnesota. He was the recipient of two Ogilvy Awards, the Clorox CEO Leadership Award, and a University of Michigan Leadership Legacy Award.
ABOUT WESTERN DENTAL
Western Dental (with its supported affiliates, including Brident Dental & Orthodontics and Vital Smiles) is one of the nation’s leaders in accessible, affordable oral health care, serving more than 2.5 million patient visits annually in 343 affiliated offices throughout California, Texas, Arizona, Nevada and Alabama. In addition to general dentistry, Western Dental offers orthodontics, oral surgery, pediatric dentistry, periodontics and endodontics in its offices, creating a convenient full service “Dental Home.” All of Western Dental’s services are backed by a unique quality assurance system that electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality care. To learn more about Western Dental or inquire about an office in your community, visit www.westerndental.com or call 1-800-6-DENTAL.