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Experienced Industry Leader Will Play Vital Role in Group’s Accelerated Expansion

ORANGE, Calif., January 27, 2017 – Western Dental & Orthodontics, one of the nation’s leaders in accessible, affordable, high-quality oral healthcare, today announced the appointment of industry expert Michael Roub as Vice President of Business Development.

Roub brings to Western Dental a wealth of healthcare experience as an executive leader and entrepreneurial business builder. Prior to joining Western Dental, he founded several successful healthcare businesses, and provided executive consultant support to healthcare businesses in startup and acquisition phases. Prior to that, Roub served as Vice President-Business Development at U.S. HealthWorks, where he led the company’s aggressive acquisition efforts, and as Administrator for the Specialty Surgical Center in Los Angeles where he gained experience supporting doctors that provide advanced clinical care. Early in his career, Roub developed his financial experience as an investment banker with Donaldson, Lufkin & Jenrette.

The addition of Roub coincides with Western Dental’s accelerated expansion effort, which includes acquisition of individual dental clinics and group practice management companies within and beyond its historical geographical regions.

Western Dental currently serves patients in over 200 Western Dental and affiliated Brident Dental & Orthodontic clinics throughout California, Arizona, Nevada and Texas. The organization provides comprehensive care across general dentistry and specialty services, including periodontics, oral surgery, cosmetic dentistry, and orthodontics.

“Michael is an ideal leader to help drive our company’s expansion and acquisition phase. He has a tremendous depth of experience in many aspects crucial to a growing, cutting-edge healthcare group like Western Dental,” said Daniel D. Crowley, Chairman and Chief Executive Officer of Western Dental and Brident. “I’m extremely pleased to have Michael’s passion, knowledge and experience joining our executive team.”

Roub earned an MBA from the University of Chicago Booth School of Business, and has degrees in Finance & Marketing from the Wharton School of Business at the University of Pennsylvania where he was also a member of the university’s football team.

Western Dental is an integrated, full-service dental and orthodontics organization that offers convenient, affordable, high-quality care to patients of all ages. It is the largest orthodontics provider in California and Arizona, and an orthodontics leader in Texas through its affiliated Brident offices. It employs over 4,500 dental professionals and support staff, including over 700 dentists and a full range of specialists – periodontists, endodontists, oral surgeons, and dental implant specialists.


Western Dental (with its affiliate, Brident Dental & Orthodontics) is one of the nation’s largest dental providers and is the leader in accessible, affordable oral health care, serving over two million patient visits annually in more than 200 affiliated clinics throughout California, Arizona, Nevada, and Texas. Western Dental is the #1 provider of orthodontic services in California and last year expanded its network of orthodontists, oral surgeons, pedodontists, periodontists and endodontists, to better service patient needs all within the office. All of Western Dental’s services are backed by a unique quality assurance system that electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality care. For more information, please visit www.westerndental.com.

Media Contact:
Jeffrey Weidel
Office: 916-781-0616
Cell: 916-402-7132

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