Committed to providing excellent patient dental care and delivering the latest clinical advancements.
CHIEF EXECUTIVE OFFICER
Michael Joseph began serving as CEO in February 2024. He has worked with multiple Private Equity Firms to include New Mountain Capital and was previously on the front lines of a multi-site provider healthcare for more than 34 years.
With New Mountain Capital, Mr. Joseph served as Executive Chairman of Alteon -- a physician services company -- and also works closely with Datavant/Ciox. He participates with the NMFC Lending arm of New Mountain for providing debt to portfolios companies and has also worked with Onex Private Equity and Enhanced Healthcare Partners.
During his tenure at HCA Healthcare – a leading integrated healthcare system with 186 hospitals and 2,000 sites of care – Mr. Joseph successfully built a 700-plus multispecialty physician group as well as a national clinical laboratory. He opened 9 freestanding emergency rooms, built the largest trauma network, integrated 12 outpatient surgery centers with hospitals and created a medical residency program which today is the largest medical residency program in the country. He also expanded specialty services to include transplant, burn, and cutting-edge cardiothoracic procedures. During his tenure, he successfully grew earnings through organic growth and acquisitions.
Mr. Joseph received his MBA and BBA from the University of Miami.
President - Integrated Care & Chief Legal Officer
Jeffrey Miller oversees all legal matters, including corporate governance, acquisitions, regulatory compliance, litigation, human resources, and public policy.
Jeff’s professional career has focused on supporting quality care at health care organizations including hospitals, dialysis facilities, and radiology practices. Prior to joining Western Dental, Jeff spent several years as Vice President – Deputy General Counsel and was named Acting General Counsel at DaVita, a Fortune 500 provider of kidney care with more than 2,900 dialysis centers in the United States and internationally. At DaVita, he oversaw legal affairs and managed the company’s 75+ member legal team, including oversight of M&A activity which included a merger that doubled the size of the company and approximately 30-40 practice acquisitions per year. He also had legal oversight of the company’s first international expansion sites. More recently, Jeff served as General Counsel and Chief Compliance Officer for Imaging Advantage, a radiology practice management company.
Before taking in-house legal roles, Jeff was an Associate with Latham & Watkins, where he represented large health insurance companies, hospitals and pharmaceutical companies. He also worked at RAND Health where he advised state governments in connection with health care financing initiatives aimed at increasing access to care.
Jeff earned a J.D. from Georgetown University, a Master of Public Health from Johns Hopkins, and a Bachelor of Arts from Duke University.
President - Sonrava Health Dental Group & Chief Dental Officer
Dr. Zhi Meng has overall responsibility for clinical operations support for general dentistry, orthodontics and all dental specialties, including pediatric dentistry.
Dr. Meng joined Western Dental in 1994 as an Associate Dentist. She was a practicing dentist for 12 years before taking a leadership role in operations as a Clinical Director. She later led the development of the organization’s extensive orthodontic program – now the largest in the United States – and then, as Senior Vice President, Specialty Services, developed and operationally supported the extensive network that serves the specialty needs of patients in 325 Western Dental, Brident and Vital Smiles offices in California, Texas, Arizona, Alabama and Nevada.
Earlier in her career, Dr. Meng taught at UCLA Dental School, where she also conducted oral cancer research, and at UCLA Medical School as an Oral Pathology Specialist. Dr. Meng has been a licensed dentist in the state of California since 1994.
Chief Financial Officer
Krishna K. Maridi serves Sonrava Health, Western Dental and affiliates as the Chief Financial Officer.
Mr. Maridi comes to Sonrava Health with more than 25 years of US and International financial leadership experience. Most recently he was CFO of Dallas-based Galderma U.S., a unit of the global dermatological treatments and skin care firm Galderma S.A. Prior to that he was a Vice President at PPD, Inc., a global contract research organization for the pharmaceutical industry and now part of Thermo Fisher Scientific. At PPD, he led Financial Planning & Analysis and Capital Markets where he supported an initial public offering and other capital raises, successfully navigated through the COVID pandemic, managed preparation of well-received quarterly earnings calls, and led the highly successful sale to Thermo Fisher Scientific. Before that Mr. Maridi was with Pfizer Inc. for 22 years, rising through the ranks from a Management Trainee in Mumbai to CFO of the Global Vaccines Business Unit in New York.
Mr. Maridi earned a Bachelor’s degree in Chemical Engineering from Birla Institute of Science and Technology, Pilani, India; a Chartered Financial Analyst (CFA) designation from the Institute of Chartered Financial Analysts of India, Mumbai; and a Master of Business Administration from Icfain Business School, Mumbai.
Chief Credit Officer
Mr. Kumar comes to Western Dental with nearly 18 years of consumer credit and corporate risk management experience in financial services. He was recently Vice President, Credit Risk Management at Goldman Sachs in Dallas for Marcus business, where he was instrumental in designing and implementing credit and collection policies and programs during the COVID-19 pandemic and launching a new partnership business to provide point-of-sale personal loans. He was also part of the launch team for Apple Card at Goldman Sachs. Prior to that he was Director, Pricing Strategy & Analytics for Santander Consumer USA, where he developed credit risk and pricing strategies for Chrysler Capital and its core auto loan portfolios. He previously held positions in credit and risk management at Think Finance/Elevate Credit Service LLC, US Bank/Retail Payment Solutions, HSBC Bank/Card and Retail Services Group, and CitiFinancial, a unit of Citigroup.
Mr. Kumar attended the Executive Education Program at McCombs Business School, University of Austin, Tex., and holds a Bachelor of Technology in Materials and Metallurgical Engineering from the Indian Institute of Technology, Kanpur, India.
Chief Revenue Operations Officer
Jon T. Morgan joined Sonrava Health as Chief Revenue Operations Officer effective February 26, 2024. Mr. Morgan comes to Sonrava Health with more than twenty years of experience leading teams across multiple industries, including revenue cycle, information technology, and operations. Recently, he was the Chief Information Officer and Senior Vice President over Revenue Cycle for 42 North, a Dental Services Organization based in New England, supporting more than two dozen practice brands in over 100 locations.
Mr. Morgan earned a Bachelor of Music degree from Oberlin College and a Master of Business Administration from Western Governor’s University. He is a Six Sigma Black Belt and certified as a Project Management Professional through the Project Management Institute.
National Senior VP, Orthodontics
Eric Pellkofer is responsible for continuing to build and lead the nation’s largest orthodontics practice.
Eric’s career in dentistry started at Western Dental nearly 30 years ago. He subsequently pursued his career in operational roles at dental service organizations that included Pacific Coast Dental, SmileCare Family Dentistry, West Coast Dental and OrthoSynetics. Since rejoining Western Dental in 2015 as Vice President, Orthodontics, he significantly expanded the organization’s orthodontics program, which made more confident smiles possible for thousands of individuals with both traditional braces and the company’s ClearArc™ orthodontic aligners.
Eric holds a Bachelor of Arts degree in Finance and Management from Loyola Marymount University in Los Angeles and is an active member of the Dental Group Practice Association.
Senior VP, Internal Performance & Supply Chain Management
Peter Brown serves Sonrava Health, Western Dental and affiliates as the Senior Vice President of Supply Chain Management.
An experienced global supply chain management executive, Mr. Brown comes to Sonrava Health from Johnson & Johnson where he was Director, Demand Planning, US, for the $3.4B+ Consumer Skin Health portfolio. Over more than 20 years at Johnson & Johnson, he held a variety of positions of increasing responsibility leading optimization of demand planning, supply chains, strategic sourcing, integration of acquired brands and warehousing and logistics.
During his service in the United States Air Force, he served as a Telecommunications Engineer in various global locations, planning and leading short-notice deployment of vital ground-to-air communications systems in support of drug interdiction and humanitarian missions.
Mr. Brown earned his Bachelor of Science degree from Tufts University, Medford, MA, and a Master of Business Administration from University of Michigan, Ann Arbor.
Senior VP, Financial Planning & Analysis
Steven Collins, CPA, serves as Senior Vice President, Financial Planning and Analysis for Sonrava Health, Western Dental and affiliates.
Mr. Collins comes to Sonrava Health with 20+ years of healthcare finance leadership experience. Most recently he was Vice President, Financial Planning and Analysis and Chief Financial Officer, System Services for Beth Israel Lahey Health, an integrated system of academic medical centers, community hospitals, ambulatory centers and primary care practices based in Cambridge, Mass. Before that he was Chief Financial Officer, Support Services of Prospect Medical Holdings, a 5-state hospital system with affiliated medical groups based in Orange, Calif. He was Vice President of Financial Reporting and Chief Accounting Officer there prior to being promoted to CFO, Support Services.
Previously, he served as Chief Accounting Officer for Ontario, Calif. based Prime Healthcare, with 45 acute care hospitals in 13 states, and for Element Behavioral Health in Long Beach, Calif. He began his career with accounting firm BDO Stoy Hayward, LLP in London before transferring to BDO USA, LLP in Costa Mesa, California, where he served as Assurance Director, leading audit and due diligence teams.
A Certified Public Accountant, Mr. Collins earned a Bachelor of Science in Economics from the University of York in York, England.
Senior VP, Operations - East
Pranjal Mishra serves as Senior Vice President of Operations for the Eastern Sonrava Health, Western Dental and affiliate offices.
President - West
Dr. Peter Truong leads the 245 Western Dental offices in California - the West region.
President - Central
Dr. Yein Kim leads the Sonrava, Western Dental, and affiliate offices in Texas, Colorado, New Mexico, Arizona and Nevada - the Central region.
President - East
Dr. Tareq Omari has overall responsibility for leading over 100 dental practices across 15 states in the East Region.
Dr. Omari started at Western Dental (an affiliated Sonrava Health brand) over 20 years ago as an Associate Dentist. He subsequently pursued his career in clinical leadership roles, achieving accelerated growth as the Clinical Director for the Northern and Central California offices.